ECOMMERCE REFRESH
Alo Yoga

Led the e-commerce transformation towards unique lighting and a new approach to props, hair, and makeup, enhancing the storytelling element.
After establishing these changes, efficient processes for large-scale execution were implemented.

Creative Director: Bobby Whigham
Art Director: Sara Kim
Photographer: Sam Nava
Videographer: Justin Cattran + Nick Zhang
Make Up Artist: Stacy Tan
Wardrobe Stylist: Alex Violante
Prop Stylist: Natalia Ferraro
Production: Alix Margolis